Industry Trends5 min read
The Rise of Vertical Series: Why Hollywood Is Paying Attention
The $8 billion microdrama industry is reshaping how we consume content. Here's what you need to know about this explosive format.
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Insights
Industry insights, writing craft, and market analysis from the world of vertical series and microdrama.
Writing Craft7 min read
Writing for the Swipe: Crafting 60-Second Episodes That Hook
The art of the cliffhanger has evolved. Learn how to structure addictive vertical content that keeps viewers coming back.
Market Analysis8 min read
Inside the ReelShort Phenomenon: Data Behind the Addiction
With 50M+ users and $400M in revenue, ReelShort is leading the vertical revolution. A deep dive into what makes it work.